Friday 25 February 2011

How effective is the combination of your main product and ancillary texts?

As well as the Audio, i thought i put together the image you see below to point out the main ways in which the main project and the two ancillaries work together. All arrows of the same colour point to the same theme of things, just so it's easier to see the differences.
The combination of my works together establish the genre in a clear and easily distinguishable way. The other extremely effective combination of my product and anscillary tasks is the distinct similarities with each other so that the consumer can recognise them as promotions for the same film. This then allows the text with the least amount of popularity to ride with the success of the other two texts. The title used for all three texts in my products is consistent in its use and formatting. This is a vital feature concerning sales, as it allows the  consumer to know that it is associated with the other piece of text, that it is the same thing. By using the same formats and fonts the audience will begin to recognise the title or font and associate it with the film, by doing this where ever they see the font, whether its in print or video, they will recognise the film, just as other films in the media world do so. An example of this is the 'Spiderman' Font, where Sony were sued for using to simlar a font for thier product 'Playstation 3'.

Other components were kept consistant across my products such as the title, such as the use of explosions and the metal texture used in the background of my ancillary tasks and the cube in my trailer. The other thing I kept the consistant was the parody themed genre. One could agrue that this is a vital aspect in establishing the role of the film, attracting the vast variations of taget audiences.
By keeping up with this consistency carried throughout the the two ancillary taks and the main project, all three link together and work as a combination to drive home the genre and promote the film.
The penultimate thing would like to draw to attention in the three tasks kept consistnat is the re-occuring appearence of the same character, the oversized gorilla. One could also argue that the lack of props is kept consistant, but then again so is the lack of flying pigs. Using the same character throughout is extremely important as it gives the audience an impression of who, in this case what, the film is about and who to look out for. The audience can then recognise the film by the character in any adverisements and also, by extension, in any other advertisements such as the cadburys gorilla playing the drums. Also, by having the main character as not being human, it gives the film a difference of not being about a hero that is to slay the beast / villain. Using the same army related theme in terms of clothing, locations and forts was also an important part. These combinations i hoped would attract as large an audience as possible.

No comments:

Post a Comment