In Bruges is a comedy/thriller, straight away it is easy to see which genre the film belongs to, this is due to the images on the poster. The main image is the main character within the film, Colin Farrel, he looks serious towards the camera. The seriousness of the characters facial expressions connotates that the film will be quite serious, this coincides with the fact that he is holding a gun in his hand. However, in the characters other hand he is holding an ice cream, obviously this is done in humour. The seriousness of the gun contrasts with the fact that he is holding an ice cream in the other hand. The image of the swan next to another man also holding a gun has the same effect to, these all show that the film is of a comedy genre.
The title of the film is in a bold font and is written in a bold pink colour, the title stands out to the audience. It is positioned at the bottom of the poster but it is in a large enough font so that the reader spots it easily, a reason why they may have decided to position the title at the bottom could have been so that, the scenery shown in the image makes the audience wonder where it is and then when they see the title they will know afterwards. This engages the audience with the poster.
Lighter colours are used in the background at the top and the bottom of the page, these then blend into a darker colour at the middle of the page, this may have connotations towards where the characters areplaced within the poster.
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