Tuesday 7 September 2010

Inglorious Basterds

http://www.youtube.com/watch?v=5sQhTVz5IjQ

Inglorious Basterds is a film released in August 2009, which is a remake of the origional, previously released on a date unknown to me. The trailer was released as usual, many months before the release of the film at the cinema, so that marketing had time to take its full effect. Following the example of all other official traialers and the legal requirements, the traielr opens with the message "THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR ALL AUDIENCES" and who it has been approved by. This is then followed ty a standard cut to a black screen, followed by another standard cut to the logo and company name "the weinstein company" who was involved in the distributrion and advertising of the trailer/film. This is tehn followed by the universal logo. The first advertising scene taken from the film is shown with 1 short sentence (or half a longer sentence) per cut in order to give the film a more action-packed, quickpace feel about it. This would be relatively easy to replicate when filming my trialer and seems to be very affective at appelaing the attention of the audinece. the attention of the audience is "grabbed" by a comanding officer shouting" eyes forward." this is also an effective piece of screenplay as the consumer believes the character to be talking directly to him/her. the shot then cuts to a white background containing a blood spatter across the centre of the shot. words written in this splatter draws the consumers eyeline in order to understand better the setting of the film and discover what awesome film this could be ( waiting for the film title ). the first blood spatter contains the steriotypcial childhood storybook opening "once upon a time". the opinion of the film then appears to be a "nice film" which is quickly shot down by the next blood spatter cut to reveal the words "in nazi-occupied france", which implies war and horrific scenes. the upcoming part of the trailer is a continuation of short sentences and blood spatters at quick pace. this should be simple to replicate and i may attempt this as a part of my research into ideas for my trailer. the accompanying music is a series of bass picking and drumming, altogether highlighting the film to be actionpacked carnage of guns, blood and fight scenes. at the end of the trailer, once the audience is captivated, the title is revealed "inglorious basterds" which is quickly followed by hitler, a historic figure, having a tantrum, again giving the audience a better reason to see the full length feature. the final thing to be shown to the consumer within the trailer is the date of release. saving this till last almost builds up the suspension for the consumer by making the wait to see what the film is and when it is out. this is more effective as if the title was shown first and then sees the entising clips the consumer may have forgotten what the title was or not have been paying attention.

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